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Table of content: Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Marketing Ethics
Chapter 4: Analyzing the Market Environment
Chapter 5: Consumer Behavior
Chapter 6: Business-to-Business Marketing
Chapter 7: Global Marketing
Chapter 8: Segmentation, Targeting, and Positioning
Chapter 9: Marketing Research
Chapter 10: Product, Branding, and Packaging Decisions
Chapter 11: Developing New Products
Chapter 12: Services: The Intangible Product
Chapter 13: Pricing Concepts for Establishing Value
Chapter 14: Strategic Pricing Methods
Chapter 15: Supply Chain And Channel Management
Chapter 16: Retailing And Multichannel Marketing
Chapter 17: Integrated Marketing Communications
Chapter 18: Advertising, Public Relations, And Sales Promotions
Chapter 19: Personal Selling And Sales Management
Product Details: Language: English
ISBN-10: 1259030652
ISBN-13: 978-1259030659
ISBN-13: 9781259030659
Author: Dhruv Grewal, Michael Levy, Shirley Lichti and Ajax Persaud 
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Table of Content: Part I: INTRODUCTION TO MANAGEMENT.
1. Management.
2. The History of Management.
3. Organizational Environments and Cultures.
4. Ethics and Social Responsibility.
Part II: PLANNING.
5. Planning and Decision Making.
6. Organizational Strategy.
7. Innovation and Change.
8. Global Management.
Part III: ORGANIZING.
9. Designing Adaptive Ogranizations.
10. Managing Teams.
11. Managing Human Resource Systems.
12. Managing Individuals and a Diverse Work Force.
Part IV: LEADING.
13. Motivation.
14. Leadership.
15. Managing Communication.
Part V: CONTROLLING.
16. Control.
17. Managing Information.
18. Managing Service and Manufacturing Operations.
Product Details: Language: English
ISBN-10: 1285091078
ISBN-13: 978-1285091075
ISBN-13: 9781285091075
Author: Chuck Williams
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Table of content: Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Marketing Ethics
Chapter 4: Analyzing the Market Environment
Chapter 5: Consumer Behavior
Chapter 6: Business-to-Business Marketing
Chapter 7: Global Marketing
Chapter 8: Segmentation, Targeting, and Positioning
Chapter 9: Marketing Research
Chapter 10: Product, Branding, and Packaging Decisions
Chapter 11: Developing New Products
Chapter 12: Services: The Intangible Product
Chapter 13: Pricing Concepts for Establishing Value
Chapter 14: Strategic Pricing Methods
Chapter 15: Supply Chain And Channel Management
Chapter 16: Retailing And Multichannel Marketing
Chapter 17: Integrated Marketing Communications
Chapter 18: Advertising, Public Relations, And Sales Promotions
Chapter 19: Personal Selling And Sales Management
Product Details: Language: English
ISBN-10: 0078028833
ISBN-13: 978-0078028830
ISBN-13: 9780078028830
Author: Dhruv Grewal, Michael Levy
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Table of content: Part I: FOUNDATIONS OF INTERNET MARKETING.
1. Internet Marketing as Part of Marketing Communications Mix.
2. The Internet Value Chain.
3. Business Models and Strategies.
4. Direct and Database Foundations.
Part II: ESSENTIAL INTERNET MARKETING TOOLS.
5. Branding and Video Marketing.
6. Display Advertising and Other Customer Acquisition Tools.
7. Email Marketing to Build Consumer and Business Relationships.
8. Search Marketing–SEO and PPC.
9. Social Media Marketing.
Part III: DEVELOPING INTERNET MARKETING STRATEGIES AND PROGRAMS.
10. Lead Generation and Conversion in B2B and B2C Markets.
11. Customer Relationship Development and Management.
12. Developing and Maintaining Effective Web Sites.
13. Customer Service and Support in Web Space.
Part IV: EVALUATING PERFORMANCE AND OPPORTUNITIES.
14. Measuring and Evaluating Web Marketing Programs.
15. Social and Regulatory Issues: Privacy, Security, and Intellectual Property.
16. Mobile Marketing and Media Convergence.
Product Details: Language: English
ISBN-10: 1133625908
ISBN-13: 978-1133625902
ISBN-13: 9781133625902
Author: Mary Lou Roberts, Debra Zahay
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Table of contents: 1. Marketing: the Art and Science of Satisfying Customers
2. Strategic Planning in Contemporary Marketing
3. The marketing Envionment, Ethics, and Social Responsibility
4. Consumer Behaviour
5. Business to Business
6. Serving Global Markets
7. marketing reseach, Decision Support systems, and sales Forecasting
8. Marketing Segmentation Targeting, and Positioning
9. Product and service Strategies
10. Developing and Managing Brand and Product Strategies
11. Marketing Channels and supply Chain Management
12. Retailers, Wholesalers, and Direct marketers
13. Integrated marketing Communications
14. Adventising and Digital Communication
15. Personal Selling and Sales Promotion
16. Pricing Concepts and strategies
Product Descriptions: Language: English
ISBN-10: 0176503935
ISBN-13: 978-0176503932
ISBN-13: 9780176503932
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Table of content: Chapter 1: Introduction to Global Marketing
Chapter 2: The Global Economic Environment
Chapter 3: The Global Trade Environment
Chapter 4: Social and Cultural Environments
Chapter 5: The Political, Legal, and Regulatory Environments
Chapter 6: Global Information Systems and Market Research
Chapter 7: Segmentation, Targeting, and Positioning
Chapter 8: Importing, Exporting, and Sourcing
Chapter 9: Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances
Chapter 10: Brand and Product Decisions in Global Marketing
Chapter 11: Pricing Decisions
Chapter 12: Global Marketing Channels and Physical Distribution
Chapter 13: Global Marketing Communications Decisions I: Advertising and Public Relations
Chapter 14: Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
Chapter 15: Global Marketing and the Digital Revolution
Chapter 16: Strategic Elements of Competitive Advantage
Chapter 17: Leadership, Organization, and Corporate Social Responsibility
Product Details: Language: English
ISBN-10: 9780132719155
ISBN-13: 978-0132719155
ISBN-13: 9780132719155
Author: Warren J. Keegan, Mark C. Green
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Table of content: Part 1: Defining Marketing and the Marketing Process
Chapter 1: Marketing: Creating and Capturing Customer Value
Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
Part 2: Understanding the Marketplace and Consumers
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Managing Marketing Information to Gain Customer Insights
Chapter 5: Understanding Consumer and Business Buyer Behavior
Part 3: Designing a Customer-Driven Strategy and Mix
Chapter 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
Chapter 7: Products, Services, and Brands: Building Customer Value
Chapter 8: New Product Development and Product Life-Cycle Strategies
Chapter 9: Pricing: Understanding and Capturing Customer Value
Chapter 10: Marketing Channels: Delivering Customer Value
Chapter 11: Retailing and Wholesaling
Chapter 12: Communicating Customer Value: Advertising and Public Relations
Chapter 13: Personal Selling and Sales Promotion
Chapter 14: Direct and Online Marketing: Building Direct Customer Relationships
Part 4: Extending Marketing
Chapter 15: The Global Marketplace
Chapter 16: Sustainable Marketing: Social Responsibility and Ethics
Product Details: Language: English
ISBN-10: 0132744031
ISBN-13: 978-0132744034
ISBN-13: 9780132744034
Author: Gary Armstrong, Philip Kotler
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Table of contents: PART I. OVERVIEW OF LOGISTICS
1. An Overview of Logistics
2. Logistics and Information Technology
3. Strategic and Financial Logistics
4. Organizational and Managerial Issues In Logistics
PART II. SUPPLY CHAIN MANAGEMENT
5. The Supply Chain Management Concept
6. Procurement
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7. Demand Management, Order Management, and Customer Service
8. Inventory Management
9. Facility Location
10. Warehousing Management
11. Packaging and Materials Handling
12. Transportation
13. Transportation Management
14. International Logistics
Product Detail: Language: English
ISBN-10: 0132953463
ISBN-13: 978-0132953467
ISBN-13: 9780132953467
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Table of content: PART 1 DEFINING MARKETING AND THE MARKETING PROCESS  
1 Marketing: Creating and Capturing Customer Value 2
2 Company and Marketing Strategy: Partnering to Build Customer Value and Relationships
PART 2 UNDERSTANDING THE MARKETPLACE AND CUSTOMER VALUE  
3 Analyzing the Marketing Environment
4 Managing Marketing Information to Gain Customer Insights
5 Understanding Consumer and Business Buyer Behavior
PART 3 DESIGNING A CUSTOMER VALUE—DRIVEN STRATEGY AND MIX
6 Customer-Driven Marketing Strategy: Creating Value for Target Customers
7 Products, Services, and Brands: Building Customer Value
8 New Product Development and Product Life-Cycle Strategies
9 Pricing: Understanding and Capturing Customer Value
10 Marketing Channels: Delivering Customer Value
11 Retailing and Wholesaling
12 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
13 Personal Selling and Sales Promotion
14 Direct, Online, Social Media, and Mobile Marketing
PART 4 EXTENDING MARKETING
15 The Global Marketplace
16 Sustainable Marketing: Social Responsibility and Ethics
Product Details: Language: English
ISBN-10: 0133451275
ISBN-13: 978-0133451276
ISBN-13: 9780133451276
Author: Gary Armstrong, Philip Kotler
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Table of contents: Part I Introduction
Chapter 1 Introduction
Part II External Influences
Chapter 2 Cross-cultural Variations in Consumer Behavior
Chapter 3 The Changing American Society: Values
Chapter 4 The Changing American Society: Demographics and Social Stratification
Chapter 5 The Changing American Society: Subcultures
Chapter 6 The American Society: Family and Households
Chapter 7 Group Influence on Consumer Behavior
Part III Internal Influences
Chapter 8 Perception
Chapter 9 Learning, Memory, and Product Positioning
Chapter 10 Motivation, Personality, and Emotion
Chapter 11 Attitudes and Influencing Attitudes
Chapter 12 Self-Concept and Lifestyle
Part IV Consumer Decision Process
Chapter 13 Situational Influences
Chapter 14 Consumer Decision Process and Problem Recognition
Chapter 15 Information Search
Chapter 16 Alternative Evaluation and Selection
Chapter 17 Outlet Selection and Purchase
Chapter 18 Post-Purchase Processes, Customer Satisfaction, and Customer Commitment
Part V Organizations as Consumers
Chapter 19 Organizational and Buyer Behavior
Part VI Consumer Behavior and Marketing Regulation
Chapter 20 Marketing Regulation and Consumer Behavior
Product Detail: Language: English
ISBN-10: 1259232549
ISBN-13: 978-1259232541
ISBN-13: 9781259232541
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Table of content: 1. Customer-Driven Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.
4. Marketing Research and Information Systems.
5. Target Markets Segmentation and Evaluation.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Reaching Global Markets.
9. E-Marketing, Digital Media, and Social Networking.
10. Product, Branding, and Packing Concepts.
11. Developing and Managing Goods and Services
12. Developing and Managing Prices.
13. Marketing Channels and Supply-Chain Management.
14. Retailing, Direct Marketing, and Wholesaling.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
Product Details: Language: English
ISBN-10: 128542977X
ISBN-13: 978-1285429779
ISBN-13: 9781285429779
Author: William M. Pride, O.C. Ferrell
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Table of content: PART ONE: AN OVERVIEW
Chapter 01: The Scope and Challenge of International Marketing
Chapter 02: The Dynamic Environment of International Trade
PART TWO: THE COLTURAL ENVIRONMENT OF GLOBAL MARKETS
Chapter 03: History andGeography: The Foundations of Culture
Chapter 04: Cultural Dynamics in Assessing Global Markets
Chapter 05: Culture, Management Style, and Business Systems
Chapter 06: The Political Environment: A Critical Concern
Chapter 07: The International Legal Environment: Playing By The Rules
PART THREE: ASSESSING GLOBAL MARKET OPPORTUNITIES
Chapter 08: Developing a Global Vision through Marketing Research
Chapter 09: Economic Development and the Americas
Chapter 10: Europe, Africa, and the Middle East
Chapter 11: The Asia Pacific Region
PART FOUR: DEVELOPING GLOBAL MARKETING STRATEGIES
Chapter 12: Global Marketing Management: Planning and organization
Chapter 13: Products and Services for Consumers
Chapter 14: Products and Services for Businesses
Chapter 15: International Marketing Channels
Chapter 16: Integrated Marketing Communications and International Advertising
Chapter 17: Personal Selling and Sales Management
Chapter 18: Pricing for International Markets
PART FIVE: IMPLEMENTING GLOBAL MARKETING STRATEGIES
Chapter 19: Inventive Negotiations with International Customers, Partners, and Regulators
PART SIX: SUPPLEMENTARY MATERIAL
Product Details: Language: English
ISBN-10: 0077842162
ISBN-13: 978-0077842161
ISBN-13: 9780077842161
Author: Philip R. Cateora, Mary C. Gilly, John L. Graham and R. Bruce Money 
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Table of Content: Part 1: Understanding Social Marketing
Chapter 1: Defining And Distinguishing Social Marketing
Chapter 2: 10 Steps In The Strategic Marketing Planning Process
Part 2: Analyzing The Social Marketing Environment
Chapter 3: Determining Research Needs And Options
Chapter 4: Choosing A Social Issue, Purpose And Focus For Your Plan And Conducting A Situation Analysis
Part 3: Selecting Target Audiences, Objectives, and Goal
Chapter 5: Segmenting, Evaluating, And Selecting Target Audiences
Chapter 6: Setting Behavior Objectives And Target Goals
Chapter 7: Identifying Barriers, Benefits, Motivators, The Competition, And Influential Others
Chapter 8: Tapping Behavior Change Theories, Models, And Frameworks
Part 4: Developing Social Marketing Strategies
Chapter 9: Crafting A Desired Positioning
Chapter 10: Product: Creating A Product Platform
Chapter 11: Price: Determining Monetary And Nonmonetary Incentives And Disincentives
Chapter 12: Place: Making Access Convenient And Pleasant
Chapter 13: Promotion: Deciding On Messages, Messengers, And Creative Strategies
Chapter 14: Promotion: Selecting Communication Channels
Chapter 15: Developing A Plan For Monitoring And Evaluation
Chapter 16: Establishing Budgets And Finding Funding
Chapter 17: Creating An Implementation Plan And Sustaining Behavior
Product Details: Language: English
ISBN-10: 1452292140
ISBN-13: 978-1452292144
ISBN-13: 9781452292144
Author: Nancy R. Lee, Philip Kotler
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Table of content: Part 1. Understanding Marketing Management 
1. Defining Marketing for the New Realities
2. Developing Marketing Strategies and Plans
Part 2. Capturing Marketing Insights 
3. Collecting Information and Forecasting Demand
4. Conducting Marketing Research
Part 3. Connecting with Customers 
5. Creating Long-term Loyalty Relationships
6. Analyzing Consumer Markets
7. Analyzing Business Markets
8. Tapping into Global Markets
Part 4. Building Strong Brands 
9. Identifying Market Segments and Targets
10. Crafting the Brand Positioning
11. Creating Brand Equity
12. Meeting Competition and Driving Growth
Part 5. Shaping the Market Offerings 
13. Setting Product Strategy
14. Designing and Managing Services
15. Introducing New Market Offerings
16. Developing Pricing Strategies and Programs
Part 6. Delivering Value 
17. Designing and Managing Integrated Marketing Channels
18. Managing Retailing, Wholesaling, and Logistics
Part 7. Communicating Value 
19. Designing and Managing Integrated Marketing Communications
20. Managing Digital Communications: Online, Social Media and Mobile Marketing
21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling
Part 8. Managing the Marketing Organization 
23. Conducting Marketing Responsibly for Long-Term Success
Product Details: Language: English
ISBN-10: 0133856461
ISBN-13: 978-0133856460
ISBN-13: 9780133856460
Author: Philip T. Kotler, Kevin Lane Keller
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Table of content
Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES.
1. Marketing: The Art and Science of Satisfying Customers.
2. Strategic Planning in Contemporary Marketing.
3. The Marketing Environment, Ethics, and Social Responsibility.
4. E-Business: Managing the Customer Experience.
Part II: UNDERSTANDING BUYERS AND MARKETS.
5. Consumer Behavior.
6. Business-to-Business (B2B) Marketing.
7. Global Marketing.
Part III: TARGET MARKET SELECTION.
8. Marketing Research and Sales Forecasting.
9. Market Segmentation, Targeting, and Positioning.
10. Relationship Marketing and Customer Relationship Management (CRM).
Part IV: PRODUCT DECISIONS.
11. Product and Service Strategies.
12. Developing and Managing Brand and Product Categories.
Part V: DISTRIBUTION DECISIONS.
13. Marketing Channels and Supply Chain Management.
14. Retailers, Wholesalers, and Direct Marketers.
Part VI: PROMOTIONAL DECISIONS.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
Part VII: PRICING DECISIONS.
18. Pricing Concepts.
19. Pricing Strategies.
Product Details:
Language: English
ISBN-10: 032458203X
ISBN-13: 978-0324582031
ISBN-13: 9780324582031
Author:  Louis E. Boone, David L. Kurtz

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Table of Content: PART ONE: Discover Marketing Management
Chapter 1: Marketing in Today’s Business Milieu
Chapter 2: Elements of Marketing Strategy, Planning, and Competition
PART TWO: Use Information to Drive Marketing Decisions
Chapter 3: Managing Marketing Information
Chapter 4: Understand Customers: Business-to-Consumer Markets
Chapter 5: Understand Business-to-Business Markets
Chapter 6: Segmentation, Target Marketing, Positioning, and CRM
PART THREE: Develop the Value Offering – The Product Experience
Chapter 7: Product Strategy and New Product Development
Chapter 8: Build the Brand
Chapter 9: Service as the Core Offering
PART FOUR: Price and Deliver the Value Offering
Chapter 10: Manage Pricing Decisions
Chapter 11: Manage Marketing Channels and Points of Customer Interface
PART FIVE: Communicate the Value Offering to Customers
Chapter 12: Promotion Strategy and New Media
Chapter 13: Advertising, Sales Promotion, and Public Relations
Chapter 14: Personal Selling and Direct Marketing
PART SIX: Bring It All Together – Global and Performance Dimensions
Chapter 15: Understand the Global Marketplace: Marketing Without Borders
Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
Product Details: Language: English
ISBN-10: 0078028868
ISBN-13: 978-0078028861
ISBN-13: 9780078028861
Author: Greg W. Marshall, Mark W. Johnston
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Table of content: Part 1: Defining Marketing and the Marketing Process
1. Marketing Creating Customer Value and Engagement
2. Company and Marketing Strategy  Partnering to Build Customer Engagement, Value, and
Relationships
Part 2: Understanding the Marketplace and Customer Value
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Understanding Consumer and Business Buyer Behavior
Part 3: Designing a Customer Value-Driven Marketing Strategy and Mix
6. Customer Value-Driven Marketing Strategy  Creating Value for Target Customers
7. Product, Services, and Brands  Building Customer Value
8. Developing New Products and Managing the Product Life Cycle
9. Pricing  Understanding and Capturing Customer Value
10. Marketing Channels  Delivering Customer Value
11. Retailing and Wholesaling
12. Engaging Customers and Communicating Customer Value Advertising and Public
Relations
13. Personal Selling and Sales Promotion
14. Direct, Online, Social Media, and Mobile Marketing
Part 4: Extending Marketing
15. The Global Marketplace
16. Sustainable Marketing Social Responsibility and Ethics
Product Details: Language: English
ISBN-10: 013414953X
ISBN-13: 978-0134149530
ISBN-13: 9780134149530
Author: Gary Armstrong, Philip Kotler
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Table of content: Chapter 1 The Scope and Challenge of International Marketing
Chapter 2 The Dynamic Environment of International Trade
Chapter 3 History and Geography: The Foundations of Culture
Chapter 4 Cultural Dynamics in Assessing Global Markets
Chapter 5 Culture, Management Style, and Business Systems
Chapter 6 The Political Environment: A Critical Concern
Chapter 7 The International Legal Environment: Playing By The Rules
Chapter 8 Developing a Global Vision through Marketing Research
Chapter 9 Economic Development and the Americas
Chapter 10 Europe, Africa, and the Middle East
Chapter 11 The Asia Pacific Region
Chapter 12 Global Marketing Management: Planning and Organization
Chapter 13 Products and Services for Consumers
Chapter 14 Products and Services for Businesses
Chapter 15 International Marketing Channels
Chapter 16 Integrated Marketing Communications and International Advertising
Chapter 17 Personal Selling and Sales Managemen
Chapter 18 Pricing for International Markets
Chapter 19 Negotiating with International Customers, Partners, and Regulators
 
Product Details: Language: English ISBN-10: 007352994X ISBN-13: 978-0073529943 ISBN-13: 978-0073529943 Author: Richard L. Daft, Dorothy Marcic
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Table of Content:

1.Marketing’s Value to Consumers, Firms, and Society
2.Marketing Strategy Planning
3.Evaluating Opportunities in the Changing Market Environment
4.Focusing Marketing Strategy with Segmentation and Positioning
5.Final Consumers and Their Buying Behavior
6.Business and Organizational Customers and Their Buying Behavior
7.Improving Decisions with Marketing Information
8.Elements of Product Planning for Goods and Services
9.Product Management and New-Product Development
10.Place and Development of Channel Systems
11.Distribution Customer Service and Logistics
12.Retailers, Wholesalers, and Their Strategy Planning
13.Promotion-Introduction to Integrated Marketing Communications
14.Personal Selling and Customer Service
15.Advertising and Sales Promotion
16.Publicity: Promotion Using Earned Media, Owned Media, and Social Media
Pricing Objectives and Policies
18.Price Setting in the Business World
19.Ethical Marketing in a Consumer-Oriented World

Product Details:

Language: English
ISBN-10: 1259573532
ISBN-13: 978-1259573538
ISBN-13: 9781259573538

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