Manual solution Marketing Canadian 3rd edition by Grewal Levy Lichti and Persaud for sale

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Marketing Management Fourteenth Canadian Edition Canadian 14th Edition by Kotler Keller Sivaramakrishnan Cunningham Test Bank

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Table of content: Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Marketing Ethics
Chapter 4: Analyzing the Market Environment
Chapter 5: Consumer Behavior
Chapter 6: Business-to-Business Marketing
Chapter 7: Global Marketing
Chapter 8: Segmentation, Targeting, and Positioning
Chapter 9: Marketing Research
Chapter 10: Product, Branding, and Packaging Decisions
Chapter 11: Developing New Products
Chapter 12: Services: The Intangible Product
Chapter 13: Pricing Concepts for Establishing Value
Chapter 14: Strategic Pricing Methods
Chapter 15: Supply Chain And Channel Management
Chapter 16: Retailing And Multichannel Marketing
Chapter 17: Integrated Marketing Communications
Chapter 18: Advertising, Public Relations, And Sales Promotions
Chapter 19: Personal Selling And Sales Management
Product Details: Language: English
ISBN-10: 1259030652
ISBN-13: 978-1259030659
ISBN-13: 9781259030659
Author: Dhruv Grewal, Michael Levy, Shirley Lichti and Ajax Persaud 
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