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Table of Content: Section 1: The World of Retailing
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Customer Buying Behaviour
Section 2: Retailing Strategy
Chapter 4: Retail Market Strategy
Chapter 5: Retail Locations Strategy―Trade Area Decisions and Site Assessment
Chapter 6: Store Design, Layout, and Visual Merchandising Strategy
Chapter 7: International Retailing Strategy
Section 3: Financial Management
Chapter 8: Financial Strategy
Chapter 9: Information Systems and Supply Chain Management
Chapter 10: Merchandise Management
Chapter 11: Buying Strategies
Chapter 12: Retail Pricing
Section 4: Store Management
Chapter 13: Human Resource Management and Staff Training Issues
Chapter 14: Building Customer Loyalty: Customer Relationship Management and Service Strategies
Chapter 15: Appealing to the Customer: Retail Communication Mix
Product Details: Language: English
ISBN-10: 1259269205
ISBN-13: 978-1259269202
ISBN-13: 9781259269202
Author: Michael Levy, Barton A.Weitz, Dhruv Grewal, Michael Madore
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