Manual solution Consumer Behavior Buying Having and Being 11th Edition by Michael R Solomon for sale

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Table of contents: Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
Chapter 2 Decision Making and Consumer Behavior
Chapter 3 Cultural Influences on Consumer Decision Making
Chapter 4 Consumer and Social Well-Being
Chapter 5 Perception
Chapter 6 Learning and Memory
Chapter 7 The Self
Chapter 8 Attitudes and Persuasion
Chapter 9 Group and Situational Effects on Consumer Behavior
Chapter 10 Consumer Identity I: Sex Roles and Subcultures
Chapter 11 Consumer Identity II: Social Class and Lifestyles
Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion
Product Detail: Language: English
ISBN-10: 0133450899
ISBN-13: 978-0133450897
ISBN-13: 9780133450897
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