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- Digital file of Canadian Advertising in Action Canadian 10th Edition for sale
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***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Test Bank in e-version of the following book***
Part 1 – Advertising and Marketing Communications Today Chapter 1 Advertising in a Marketing Communications Environment Chapter 2 The Advertising Industry Part 2 – Marketing Communications Planning Chapter 3 Consumer Behaviour Concepts and Target Marketing Chapter 4 Strategic Planning Concepts for Marketing Communications Part 3 – Creating the Message Chapter 5 Creative Planning Essentials Chapter 6 Design, Layout, and Production Part 4 – Communicating the Message: Planning Message Placement Chapter 7 Media Planning Essentials Chapter 8 Print Media: Newspapers and Magazines Chapter 9 Broadcast Media: Television and Radio Chapter 10 Out-of-Home Media Chapter 11 Direct-Response Media Chapter 12 Interactive Communications Part 5 – Communicating the Message: Integrated Media Choices Chapter 13 Sales Promotion Chapter 14 Public Relations and Experiential Marketing Language: EnglishTable of contents:
Product Detail:
ISBN-10: 0133370275
ISBN-13: 978-0133370270
ISBN-13: 9780133370270
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