samedi 15 septembre 2018

Manual solution Contemporary Advertising and Integrated Marketing Communications 14th Edition for sale

Contemporary Advertising and Integrated Marketing Communications 14th Edition

30.00$ - DOWNLOAD

  • Digital File Direct & Fast Download ( Bank Exam ZIP & PDF) only for 30.00$
  • All chapters are included in the test Bank Exam
  • Free samples included once needed (ZIP & PDF)
  • Multiple payment options (Paypal , Credit Card)  - NO account Required
  • Dedicated support / instant chat – Email - Whatsapp
  • Digital file of Contemporary Advertising and Integrated Marketing Communications 14th Edition for sale

Contemporary Advertising and Integrated Marketing Communications 14th Edition by William Arens, Michael Weigold, Christian Arens ZIP OR PDF for sale 

***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Test Bank in e-version of the following book***

Table of contents:

Part One: Advertising Perspectives

Chapter 1: Advertising and IMC Today

Chapter 2: The Big Picture: The Evolution of IMC

Chapter 3: The Big Picture: Economic and Regulatory Aspects

Chapter 4: The Scope of Advertising: From Local to Global
Part Two: Crafting Marketing and Advertising Strategies

Chapter 5: Marketing and Consumer Behavior: The Foundations of Advertising

Chapter 6: Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

Chapter 7: Research: Gathering Information for IMC Planning

Chapter 8: Marketing and IMC Planning

Chapter 9: Planning Media Strategy: Disseminating the Message
Part Three: Creating Advertisements and Commercials

Chapter 10: Creative Strategy and the Creative Process

Chapter 11: Creative Execution: Art and Copy

Chapter 12: Print, Electronic, and Digital Media Production
Part Four: Using Advertising Media

Chapter 13: Using Print Media

Chapter 14: Using Electronic Media: Television and Radio

Chapter 15: Using Digital Interactive Media

Chapter 16: Using Out-of-Home, Exhibitive, and Supplementary Media
Part Five: Integrating Advertising with Other Elements of IMC

Chapter 17: Introducing Social Media

Chapter 18: Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

Chapter 19: Relationship Building: Public Relations, Sponsorship, and Corporate Advertising

Product Detail:

Language: English
ISBN-10: 0078028957
ISBN-13: 978-0078028953
ISBN-13: 9780078028953

See more : Consumer Behavior Buying Having and Being Canadian 7th Edition by Solomon White Dahl test bank

Related Keywords:

Contemporary Advertising and Integrated Marketing Communications 14th Edition by Arensl pdf
test bank for Contemporary Advertising and Integrated Marketing Communications 14th Edition by Arensl download free
download Contemporary Advertising and Integrated Marketing Communications 14th Edition by Arensl
Contemporary Advertising and Integrated Marketing Communications 14th Edition by Arensl test bank pdf

Manual solution Contemporary Advertising and Integrated Marketing Communications 14th Edition for sale , Contemporary Advertising and Integrated Marketing Communications 14th Edition for sale , Contemporary Advertising and Integrated Marketing Communications 14th Edition pdf for sale , William Arens, Michael Weigold, Christian Arens

Related Posts:

0 commentaires:

Enregistrer un commentaire