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Table of contents:
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior Chapter 2 Decision Making and Consumer Behavior Chapter 3 Cultural Influences on Consumer Decision Making Chapter 4 Consumer and Social Well-Being Chapter 5 Perception Chapter 6 Learning and Memory Chapter 7 The Self Chapter 8 Attitudes and Persuasion Chapter 9 Group and Situational Effects on Consumer Behavior Chapter 10 Consumer Identity I: Sex Roles and Subcultures Chapter 11 Consumer Identity II: Social Class and Lifestyles Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion Language: English
ISBN-10: 0133450899
ISBN-13: 978-0133450897
ISBN-13: 9780133450897
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